How to Choose the Right PR Agency for Your Business in 2026 (Without Getting Burned)
Last updated: April 2026 By: Taiza K. Project Manager, Publicity for Good Quick Answer: Choosing the right PR agency in 2026 comes down to five criteria — industry specialization, agency size relative to your stage, transparent pricing, written KPIs tied to business outcomes, and verifiable past placements. Boutique PR agencies often outperform large firms for…