Best Press Release Distribution Services for 2027
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Best Press Release Distribution Services for 2027

ByMara Alcantara

You have news worth sharing: a launch, a funding round, a new location, a book. You want it on Google News, in front of reporters and on sites people trust, and a press release distribution service is the usual way to send it out.

The catch is that prices run from free to well over $1,000 for one release, and two services charging the same fee can send your story to very different places. Pay for the wrong tier and your release may land only on the wire’s own website.

Quick answer

EIN Presswire is the best value press release distribution service for 2027, with AP News placement from $149 a release. eReleases is best for PR Newswire's national circuit at a published price ($399 to $699). PR Newswire suits public companies needing maximum reach, Newswire suits long releases with unlimited words, and PRLog is the free option.

Key takeaways

  • EIN Presswire includes AP News placement in its $149 Basic plan.
  • eReleases resells PR Newswire national distribution from $399 for 400 words.
  • PR Newswire publishes no prices; it cites 440,000+ newsrooms, feeds and subscribers.
  • Newswire plans include unlimited words and images, from $399.
  • No distribution service can guarantee a reporter will write about you.

Our picks at a glance

Pick Best for Price/key number Standout
EIN Presswire Lowest price with AP News placement $149 for one release AP News and USA TODAY Network in every plan
eReleases PR Newswire national reach without a wire contract $399 to $699 National distribution through Cision PR Newswire
PR Newswire Public companies and the widest reach Priced by quote 440,000+ newsrooms, feeds and subscribers
Newswire Long releases with lots of images $399 to $965 Unlimited words and images
PRWeb Small businesses focused on search visibility $120 to $480 Four plain tiers from a Cision brand
24-7 Press Release Choosing reach one step at a time $29 to $479 Six tiers, top tier via PR Newswire
PRLog Free and very low budgets Free; paid from $29 8,000+ subscribers on paid plans

How we chose

We compared the pricing and distribution each service publishes on its own site as of November 2026. We did not send releases through them. Services ranked higher when the base price already included broad distribution and the plan page said plainly where a release goes.

  • Published price for one release and what that price includes.
  • Named distribution: AP News, PR Newswire’s network, Google News or the wire’s own site only.
  • Word limits and the cost of extra words, images and targeting.
  • Whether a release can reach journalists directly, not just websites.
  • Track record and scale the service publishes.

The best press release distribution services for 2027

1. EIN Presswire: Best for lowest price with AP News placement

EIN Presswire lists a Basic plan at $149 for one release on its pricing page. Every plan includes AP News placement, plus Nexstar Media Group and the USA TODAY Network based on relevance, Google News and Bloomberg Terminals. The site says 501,603 releases were posted in the past 365 days.

Pros

  • Cheapest published plan here that names AP News.
  • Packs bring the cost down to $66.60 a release on the $999, 15-release plan.
  • Releases can be used any time within 365 days of purchase.

Cons

  • Basic caps releases at 700 words and one image.
  • USA TODAY Network and TV/radio distribution depend on relevance, so they are not guaranteed.
  • High volume means your release competes with hundreds of others each day.

Key facts: $149 Basic (1 release); $499 Pro+ (5); $999 Corporate (15); 700 to 2,500 words by plan.

2. eReleases: Best for PR Newswire national reach without a wire contract

eReleases, founded in 1998, resells national distribution on Cision PR Newswire. Its pricing page lists Buzz Builder at $399 for 400 words, Newsmaker at $499 for 500 words and PR Pro at $699 for 600 words, with 100,000+ journalists in each package.

Pros

  • National PR Newswire circuit at a published price.
  • PR Pro adds a direct-to-journalist email send and the Cision Influencer List.
  • First-time customers save 30%, per the pricing page.

Cons

  • Tight word limits; extra words cost $150 per 100.
  • Most add-ons, including image embedding and local saturation, are $150 each.

Key facts: $399 to $699; 400 to 600 words; writing service $300; international $150 per country.

3. PR Newswire: Best for public companies and the widest reach

PR Newswire is the network several resellers on this list use. Its distribution page cites 440,000+ newsrooms, direct feeds and subscribers, including 270,000+ journalists and influencers and 9,000+ websites. It says it has more than 70 years in news distribution and reviews 325,000+ releases a year.

Pros

  • Largest published reach on this list.
  • Targeting across many countries and languages.
  • Says its editors caught 22,000+ mistakes in client copy in 2022.

Cons

  • No published prices; the page says costs vary with scope, geography and add-ons.
  • You request a demo or quote before you can compare.

Key facts: Price by quote; 270,000+ journalists and influencers; 9,000+ websites.

4. Newswire: Best for long releases with lots of images

Newswire lists four plans on its pricing page, all with unlimited words and images. Starter costs $399, Basic costs $659 and adds AP News, and Feature costs $965 and adds Yahoo and Nexstar. A $599 State plan targets one state’s outlets.

Pros

  • No word-count charges, unlike most per-release wires.
  • Clear plan-by-plan list of named outlets.
  • State plan for local news without national fees.

Cons

  • Starter does not include AP News.
  • Reach numbers (6 million to 200 million a month) are the company’s own estimates.
  • The State plan is not for regulatory disclosure.

Key facts: $399 / $659 / $965; State $599; unlimited words and images.

5. PRWeb: Best for small businesses focused on search visibility

PRWeb is branded Cision PRWeb. Its pricing page lists Basic at $120 for search visibility only, Standard at $245 with syndication to 1,200+ websites powered by PR Newswire, Advanced at $360 and Premium at $480.

Pros

  • Simple per-release pricing with unlimited media assets.
  • Advanced adds an industry journalist email list and proofreading.
  • 24-hour turnaround on the top two tiers.

Cons

  • Basic has no syndication listed.
  • Word limits are not stated on the pricing page.

Key facts: $120 / $245 / $360 / $480; 24- to 48-hour turnaround.

6. 24-7 Press Release: Best for choosing reach one step at a time

24-7 Press Release lists six tiers on its pricing page, from $29 for a post on its own site to $479 for Mass Media Visibility, which adds national and extended digital distribution through PR Newswire. A $199 tier covers U.S. and Canadian media networks.

Pros

  • The widest price ladder on this list.
  • Top tier reaches PR Newswire’s national network.
  • Low tiers suit routine updates.

Cons

  • The $29 tier posts only on 24-7PressRelease.com.
  • The pricing page does not mention AP distribution.

Key facts: $29 / $49 / $89 / $139 / $199 / $479.

7. PRLog: Best for free and very low budgets

PRLog offers a free, ad-supported option and paid tiers at $29, $49 and $99 per release on its pricing page. Paid plans go to 8,000+ subscribers, and Premium2 adds syndication to 500+ industry and news sites.

Pros

  • You can post a release for free.
  • Multi-release pricing drops Premium below $40 a release.
  • Clickable links and video embedding on every paid tier.

Cons

  • PR Newswire, Yahoo and AP syndication are paid add-ons only.
  • Every tier is capped at 500 words.

Key facts: Free; $29 / $49 / $99; 500 words; 200+ or 500+ syndication sites on the top two tiers.

How much does it cost to send a press release nationally?

As of November 2026, the published prices for a single release that reaches AP News or PR Newswire’s network run from $149 to $659. PR Newswire itself quotes privately.

Service Cheapest broad plan What makes it “broad” Word limit
EIN Presswire $149 AP News, Google News 700
PRWeb $245 1,200+ PR Newswire-powered sites Not stated
eReleases $399 PR Newswire national circuit 400
24-7 Press Release $479 PR Newswire national distribution Not stated
Newswire $659 AP News Unlimited

Word limits change the math. A 700-word release costs $149 at EIN Presswire but would run $399 plus $450 in overage at eReleases’ Buzz Builder level.

Will a press release distribution service get me media coverage?

A wire guarantees placement on partner sites, not stories written by reporters. Treat syndicated pages as visibility, and earned coverage as a separate goal.

  • Syndication: your release appears word for word on partner sites such as AP News or Digital Journal.
  • Journalist delivery: plans like eReleases PR Pro and PRWeb Advanced send the release to reporters’ inboxes, which is where earned stories start.
  • Earned coverage: a reporter decides your news is worth a story. No service can promise this.

If you need stories written about you rather than pages that repeat your release, read our guide on how to choose the right PR agency without getting burned. New York businesses can also see where New York businesses and creatives can submit a story.

Which press release service should you start with?

  • Small business on a tight budget: EIN Presswire Basic at $149 for AP News placement, or PRLog for free.
  • Want PR Newswire’s national circuit at a set price: eReleases Newsmaker at $499.
  • Public company or regulated announcement: PR Newswire, and ask about disclosure requirements. Talk to your securities attorney first.
  • Long release with photos and video: Newswire, with unlimited words and images.
  • Mostly want search visibility: PRWeb Standard at $245.

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Frequently asked questions

What is the best press release distribution service?

For most small businesses, EIN Presswire offers the lowest published price with AP News placement, at $149 for one release as of November 2026. eReleases is the better pick if you want PR Newswire's national circuit at a set price, and PR Newswire itself suits public companies that need the widest reach.

How much does it cost to distribute a press release?

Published prices run from free at PRLog to $965 for Newswire's Feature plan as of November 2026. A release that reaches AP News or PR Newswire's network starts at $149 with EIN Presswire. PR Newswire and other large wires quote prices privately.

Is PR Newswire worth the cost?

It can be for public companies and large launches, since it cites 440,000+ newsrooms, feeds and subscribers. Smaller businesses can reach the same national circuit through resellers such as eReleases, which lists packages from $399.

Do press release services guarantee media coverage?

No. They guarantee posting on partner sites, not stories written by reporters. Plans that send your release directly to journalists improve the odds, but a reporter still decides whether to cover it.

Is there a free press release distribution service?

Yes. PRLog offers a free, ad-supported option that posts your release on its site. Paid PRLog tiers start at $29 and add distribution to 8,000+ subscribers and wider syndication.

How long should a press release be for distribution?

Many plans cap releases at 400 to 700 words and charge for extra words. eReleases charges $150 per extra 100 words, while Newswire lists unlimited words. Keep it short and put the news in the first paragraph.

Does a press release help with Google and AI search?

Distribution can put your announcement on indexed sites and in Google News, which gives search engines and AI tools more pages that mention you. EIN Presswire, for example, lists Google News and AI platforms among its channels. Results vary, and a release is not a substitute for earned coverage.

Sources

Featured image: photo by African Studies Centre Leiden, CC BY-SA 4.0, via Wikimedia Commons.

Last updated: November 2026. Prices, dates and details change; check each official site before you decide.

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