Paolo, a Cuban American with a passion for creating the perfect cookie recipe, has taken the culinary world by storm with his delicious creation, “Don’t Touch My Cookies”.
His cookies are the perfect combination of crunchiness and chewiness, sweetness and heartiness, with a sprinkle of salt for the perfect flavor balance.
In this interview with The LA Note Magazine, Paolo talks about his journey and the challenges he faced in creating and selling his cookies.
Creating the Perfect Cookie
Paolo’s obsession with creating the perfect cookie began 20 years ago when he started experimenting with different kinds of butter, flours, seeds, cocoa amounts, baking times, cookie & chip sizes.
After tons of research and experimenting, he finally came up with a dough that he named “Don’t Touch My Cookies”.
The positive feedback he received from friends and family encouraged him to try selling them.
Starting a Business During a Pandemic
Paolo’s cousin, Liza, who has always been a big fan of the cookies, helped him turn his passion into a business during the pandemic.
They started with a few Instagram posts, and within two months, they had a website, an LLC, a trademark pending, and every permit and license required to run a small business.
Despite the challenges of the pandemic, the cookie business has thrived, bringing joy and happiness to many customers.
Starting a business is never easy, and Paolo and Liza faced many challenges along the way. Dealing with the permits and licenses required by LA County and the city of West Hollywood was a daunting task, and finding the right-sized box for shipping the cookies was a major hurdle.
However, with perseverance and hard work, they overcame these challenges and were able to establish a thriving business.
Meeting the Dream Team
Paolo’s dream team includes Martha Stewart, Cookie Monster, and Oprah Winfrey. He would love to share his cookies with Martha Stewart and get her feedback on his creation.
He also dreams of having a cookie fight with Cookie Monster and finding out what he thinks of his cookies.
Finally, he believes that Oprah Winfrey’s endorsement would take his business to the next level, and he would love to share his cookies with her while discussing spirituality.
Paolo’s journey to create the perfect cookie and turn it into a successful business is a testament to his perseverance, passion, and hard work.
His cookies have brought joy and happiness to many people during the pandemic, and he hopes to continue spreading that joy in the future.
Whether you are a cookie lover or a budding entrepreneur, Paolo’s story is an inspiration to all.
Connect with Paolo