Organic honey-sweetened beverage continues to win over Mid-Atlantic shoppers while spotlighting bee conservation and pollinator health.
Philadephia, PA., (September 2025)— Blume Honey Water, the organic honey-sweetened beverage crafted with 100% bee-friendly ingredients, first hit shelves at Whole Foods Market Mid-Atlantic locations three months ago. Since then, the brand has introduced consumers across Pennsylvania, Maryland, Virginia, and Washington, D.C. to one of the only naturally honey-sweetened waters on the market, a refreshing alternative made exclusively with organic honey and no refined sugars.
As National Honey Month gets underway, Blume Honey Water’s continued traction underscores its commitment to elevating honey as both a natural sweetener and a force for pollinator conservation. Blume Honey Water stands apart in the crowded beverage category by using only organic honey as a sweetener, sourced from certified organic hives in Mexico’s pristine jungles, where 5,000-acre buffer zones remain free from synthetic pesticides and chemicals.
Founder Michele Burchfield developed the brand around a stark reality that surprises most consumers: the United States produces virtually no certified organic honey. The USDA requires beehives to be surrounded by at least 5,000 acres of land free from prohibited substances for three years, a nearly impossible standard to meet in America’s chemically treated agricultural landscape.
The brand’s three signature flavors — Citrus Vanilla, Wild Blueberry, and Ginger Zest — offer what Burchfield describes as a wine-tasting experience in water form. Each variety showcases the subtle complexity that organic honey brings to flavored water, creating depth and character that artificial sweeteners cannot replicate. The ginger variety deliberately finishes the tasting sequence, as its bold flavor profile can overwhelm more delicate notes.
Beyond creating a premium beverage, Blume Honey Water operates as an educational platform for bee conservation. The company’s “B-list Beekeeper” initiative teaches consumers how to make pollinator-friendly choices in their gardens and yards. Simple decisions like choosing neonicotinoid-free plants or avoiding glyphosate-based lawn treatments can create safe foraging environments for bees within miles of residential areas.
This educational component takes on added significance during National Honey Month, which highlights the essential role bees play in agriculture, food security, and biodiversity. By raising awareness at the point of purchase, Blume Honey Water helps consumers connect their everyday beverage choices with long-term ecological impact.
The Whole Foods placement continues to reflect a natural alignment between Blume Honey Water’s values and the retailer’s commitment to organic and sustainable products. Whole Foods Mid-Atlantic serves densely populated regions where consumer education about bee conservation can reach significant audiences and drive meaningful behavior change.
The company has also been executing an extensive demonstration schedule throughout Mid-Atlantic Whole Foods locations, with full-day tastings designed to reach multiple shopper segments. These events combine product sampling with educational content about organic honey sourcing and bee-friendly gardening practices.
The beverage industry has seen growing consumer demand for functional beverages that deliver both taste and purpose. Blume Honey Water meets this demand while addressing environmental concerns that resonate with conscious consumers seeking products that align with their values.
Blume Honey Water’s performance at Whole Foods Mid-Atlantic reinforces the brand’s concept of “permission sweetly granted” — the idea that consumers can enjoy naturally sweetened beverages without compromising their health goals or environmental values. The brand builds community around this philosophy, creating what Burchfield calls “Blume Believers” who support both bee conservation and responsible sweetening choices.
The ongoing success of Blume Honey Water at Whole Foods Mid-Atlantic positions the brand to continue reaching consumers in markets where organic and sustainable products command strong loyalty and purchasing power. The retailer’s customer base aligns closely with the brand’s target demographic of environmentally conscious consumers seeking premium, purpose-driven products.
About Blume Honey Water
Blume Honey Water creates organic honey-sweetened beverages that combine premium taste with bee conservation education. Founded by Michele Burchfield, the company sources certified organic honey from chemical-free regions and operates the B-list Beekeeper initiative to promote pollinator-friendly consumer choices. The brand’s three signature flavors — Citrus Vanilla, Wild Blueberry, and Ginger Zest — are now available at Whole Foods Market locations throughout the Mid-Atlantic region. Learn more at blumehoneywater.com.
Contact:
Heather Holmes
heather@publicityforgood.com
1+(828)332-5307
publicityforgood.com
Last modified: October 17, 2025
