A PR agency that runs from an Airstream? Sounds like a movie. But Heather Holmes and her team at Publicity For Good are very real, and so is their success.
The Agency That Puts Meaning in the Media
Publicity For Good (PFG) isn’t your typical press-hungry firm. No corporate fluff. No fake buzz. Just a straight-up team of storytellers fighting for the brands they believe in.
And people are listening. With over 10,000 media placements secured, PFG is the secret weapon behind many of the purpose-driven brands you see featured on your feed, or in your shopping cart.
The Road Warrior Who Built a PR Powerhouse
Heather Holmes doesn’t do status quo. In 2016, she launched PFG while traveling across the U.S. in an Airstream with her husband, pitching clients from wherever they parked. That “live anywhere, pitch everywhere” spirit still defines the company today.
She wasn’t chasing clout. She was chasing meaning. And she built a team that shares that obsession. Twenty-plus employees strong, working remotely and proudly, they’re unified by one rule: good brands deserve attention.
Values? Check. Vibes? Even Better.
Publicity For Good is loud about one thing, doing good. Their clients aren’t just products. They’re purpose-packed brands in food, beauty, fashion, and wellness. Think: clean ingredients, social causes, eco-conscious everything.
That kind of brand needs more than likes. It needs loyalty. PFG’s job is to earn it. Not with fake scarcity drops or viral stunts, but with consistent, credible media that connects.
How PFG Gets Buzz Without Selling Out
Nowadays, consumers are skeptical. They can smell greenwashing from a mile away. That’s why PFG does deep brand dives before any pitch goes out. They only take on brands that mean it.
The result? Press that’s not just placement, it’s proof. Features that don’t just make noise, they build trust.
The Media Isn’t Dead. It Just Needs a Better Story.
From Forbes to FOX, PFG gets brands into outlets people actually care about. Podcasts, morning shows, niche trades, Instagram lives, they know how to match the message to the moment.
And while most agencies are still bragging about press kits, PFG is getting products into hands, headlines, and hearts.
The Dream Team: Passion, Perspective, PR Chops
This crew isn’t cookie-cutter. They’re a mix of global minds with one mindset: tell the truth, tell it well, and never settle.
They celebrate individuality. They speak up in meetings. And when they go to bat for a client, they bring that fire to every pitch.
Proof That Purpose Sells
PFG’s clients aren’t just do-gooders, they’re do-well-ers. They see real growth. One client grew revenue by 40% in a year after hitting major features with PFG. Others doubled their email lists in weeks.
Because when you tell the right story to the right people, impact, and income, follow.
Not for Everyone, and That’s the Point
PFG doesn’t work with every brand. They turn down more than they take. Why? Because they don’t fake the funk.
If your cause is just for show, they’ll pass. But if your product is built with passion and purpose, they’ll take it to the press like it’s their own.
Running a PR Agency from the Woods? Yep.
Heather and her husband now run PFG from Tennessee, building a homestead between media hits. That off-grid life gives her a grounded view of what matters, and it shapes the way she leads.
They walk the talk. Clients love it. So do journalists.
Buzzwords Are Boring. Real Stories Win.
Shoppers are tired of the same hype. “Sustainable,” “clean,” “empowered”, they’ve heard it all. PFG helps brands go beyond buzzwords and get specific.
What’s your impact? Who do you help? Why should anyone care? They turn those answers into headlines that drive clicks, and sales.
From Scroll to Sold: How PFG Moves the Needle
Getting attention is one thing. Getting customers is another. PFG does both.
They help brands own their narrative, show up across platforms, and stay top of mind. So the next time someone’s scrolling for a new snack, serum, or sneaker, they see you first.
The Future of PR Is Personal
Publicity For Good proves that PR isn’t about shouting. It’s about showing up, with purpose. With heart. With results.
Their clients don’t just get covered. They get believed.
No More Playing Nice, It’s Time to Play Smart
The brands that win tomorrow are building trust today. And Publicity For Good knows exactly how to help them do it.
They don’t follow trends. They build movements. If your brand’s got guts, heart, and a story that matters, this is the team that’ll take it loud and far.
Want your story told, your impact amplified, contact Publicity For Good today.
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Last modified: May 9, 2025
