In a city where PR agencies charge more for lunch meetings than most people make in a week, one former Navy Special Operations warrior just dropped a bomb that’s got Madison Avenue scrambling. Austin Holmes launched Signal Raptor on July 4th, because apparently nothing says “independence” like declaring war on the entire PR establishment.

And here’s the kicker: he’s actually winning.

The $750 Revolution That’s Got Agencies Sweating

While traditional PR firms are still charging clients the GDP of small countries, Holmes rolled up with a subscription model that starts at $750 monthly. That’s less than what some agencies charge for a single strategy session where they tell you why you need to pay them more money.

“PR shouldn’t be reserved for the brands with the biggest budgets,” Holmes declared, basically throwing down the gauntlet to every fancy agency from SoHo to the Upper East Side. “We created Signal Raptor to give underdog founders the structure, clarity, and tools to earn the attention they deserve, no retainer required.”

The audacity. The brilliance. The sheer New York hustle of it all.

From Battlefield to Boardroom Badass

Holmes didn’t just wake up one day and decide to disrupt PR. This guy went from Navy Special Operations, where failure literally means life or death, to running Publicity For Good, learning the industry from the inside before deciding it needed a complete overhaul.

Think about that trajectory: from protecting America to protecting small businesses from predatory PR pricing. It’s like a superhero origin story, except instead of fighting crime, he’s fighting overpriced retainers.

During Signal Raptor’s beta testing, clients landed coverage in Buzzfeed, BEVNET, Atlanta News First, and Inside Edition. Not bad for a startup that’s basically giving the middle finger to how things have “always been done.”

The Data That Started a War

Here’s where it gets spicy: Muck Rack’s 2024 State of PR revealed that 65% of journalists ignore most cold pitches. Sixty-five percent! That’s a failure rate that would get you fired from literally any other job, yet PR agencies have been shrugging and charging premium rates anyway.

Holmes saw these numbers and basically said, “Hold my protein shake, I got this.”

Real Talk from Real Clients

Jesse from Abundance Codes isn’t holding back: “This is by far the best PR company I’ve ever experienced. The whole team is overdelivering more than I’ve ever seen.”

DPAK gets even more personal: “With Raptor, I got a community and got to know other people who are now my friends. It feels like we are moving along as a team, and that is a unique feeling.”

When your clients are talking about making friends through your business model, you know you’ve tapped into something deeper than just another service provider relationship.

The Community Play That Changes Everything

Here’s what makes Signal Raptor different from every other PR shop trying to separate you from your money: they built actual community into the platform. Group strategy calls, collaborative learning, networking that doesn’t feel like networking.

It’s like if your favorite neighborhood bar decided to also help you get on TV. Warm, genuine, effective, basically everything traditional PR agencies aren’t.

What You Actually Get (No BS Edition)

For that $750 monthly, Signal Raptor delivers:

• Weekly pitching to actual media contacts (not just databases)
• Custom article creation and press releases
• Influencer partnership coordination
• Training calls where you learn instead of just getting billed
• Media contact lists you can actually use
• Podcast booking support
• A self-service dashboard so you know what’s happening

Compare that to traditional agencies that charge triple and still make you guess what they’re doing with your money.

The Military Mindset Meets Madison Avenue

“From day one, we set out to eliminate the guesswork and gatekeeping that make PR so frustrating for small teams,” Holmes explains. “Signal Raptor is here to level the field.”

This isn’t just business strategy, this is warfare. Holmes took everything he learned about mission clarity and systematic execution in the military and applied it to an industry built on mystique and overcharging.

Why This Matters Beyond PR

Signal Raptor represents something bigger than just cheaper PR services. It’s about what happens when someone with actual skills and integrity looks at an industry and says, “This is ridiculous, and I can do better.”

Holmes specifically targets “bold, purpose-driven brands” including startups, coaches, creators, and entrepreneurs. These are the people with big ideas and small budgets, exactly the folks traditional agencies ignore unless they’re writing six-figure checks.

The Establishment’s Worst Nightmare

Traditional PR agencies built their entire model on exclusive access and artificial scarcity. Holmes just proved that expertise plus technology plus genuine care equals results without the markup.

It’s like if someone opened a restaurant that served five-star food at food truck prices. Sure, it’s great for customers, but it makes everyone else in the industry look like they’ve been running a scam.

The Numbers Game That Actually Works

While other PR firms are explaining why their 35% failure rate is “industry standard,” Signal Raptor is out here proving that systematic approaches and genuine expertise can dramatically improve outcomes.

During beta testing alone, clients secured placements across major outlets. That’s not luck, that’s what happens when military precision meets media strategy.

What This Means for Small Business

If you’re running a business and thought PR was only for companies with venture capital backing, Holmes just changed the game entirely. No more choosing between rent money and media coverage.

The platform includes everything from weekly pitching to group strategy calls, creating what DPAK described as feeling “like we are moving along as a team.” That’s community-driven success, not just transactional service delivery.

The Culture Shift Nobody Saw Coming

Signal Raptor isn’t just disrupting pricing, it’s disrupting culture. Instead of mysterious processes and exclusive access, clients get transparency, community, and results they can actually track.

It’s refreshingly… honest? In an industry built on smoke and mirrors, Holmes is offering mirrors and results.

The Platform That Launched on Independence Day

The July 4th launch date wasn’t coincidence. Holmes positioned Signal Raptor as independence from overpriced agencies, gatekeeping practices, and industry BS that’s kept small businesses from getting the attention they deserve.

It’s patriotic capitalism at its finest: better service, better prices, better results.

Bottom Line for Entrepreneurs

Holmes proved that military discipline plus genuine expertise plus fair pricing equals industry disruption. Signal Raptor launches fully at www.signalraptor.com for entrepreneurs ready to stop getting ripped off by traditional agencies.

The platform serves startups, coaches, creators, and entrepreneurs who have important messages but reasonable budgets. Finally, someone built PR services for actual humans instead of just Fortune 500 companies.

The Revolution Will Be Publicized

Austin Holmes took everything wrong with traditional PR and built the exact opposite. Fair pricing, transparent processes, genuine community, measurable results.

In a city where everyone’s trying to get noticed, Holmes just proved that the best way to stand out is to actually deliver what you promise at prices that don’t require selling your firstborn.

Traditional agencies, you’ve been served. Small businesses, you’ve been liberated. And Austin Holmes? He just became the most interesting man in PR.

Game, set, match.

Public Relations signal raptor

Last modified: July 4, 2025