NASHVILLE, Tenn., Jan. 24, 2026 — Heather Holmes, founder of Publicity For Good (PFG), the #1 communications agency for purpose-driven brands, is set to headline at an exclusive webinar with VEGPRENEUR on Jan. 27 designed to help Consumer Packaged Goods (CPG) founders secure media features in 30 days or less. Drawing from her experience scaling an agency from a 23-foot Airstream into a global powerhouse, Holmes will hand over a repeatable PR playbook that bypasses traditional gatekeepers to build immediate brand authority.
The session arrives as the media landscape shifts toward Generative Engine Optimization (GEO), where earned media now serves as the primary fuel for AI-driven discovery. Holmes will walk early-stage and scaling founders through a high-velocity action plan to land spots in newsletters, podcasts, and digital outlets without the overhead of a full-service agency.
“Credibility isn’t something you buy; it’s something you build by being loud enough for the world to hear you,” said Heather Holmes, founder of Publicity For Good. “We are pulling back the curtain to show founders how to stop ‘spraying and praying’ their pitches and start crafting the kind of authoritative narratives that journalists and AI search engines actually prioritize.”
The live training will focus on three core pillars of modern brand visibility:
- Media Decision-Making: Insights into how modern outlets select brands for coverage and features.
- Storytelling Mastery: Techniques for crafting narratives that attract journalist interest.
- Growth Asset Optimization: Methods for transforming press mentions into growth assets.
The webinar is designed to cut through the noise and eliminate the common PR issues that stall brand momentum. Founders will walk away with a ready-to-use 30-day strategy to jumpstart their visibility immediately.
Registration is currently open via the VEGPRENEUR website. Following the live broadcast, VEGPRENEUR members will have exclusive access to the session recording within the community’s video library.
#######
About Publicity For Good
Founded in 2016 by award-winning PR strategist Heather Holmes, Publicity For Good is the leading communications agency for purpose-driven CPG brands. Now headquartered in Nashville, the firm has proudly served over 400 clients worldwide with a focus on mission-aligned businesses. Named O’Dwyer’s Best PR Firm for CPG Brands (2020) and Bulldog Awards Midsize Agency of the Year (2021), the agency offers full-service PR, Influencer Marketing, Podcast Tours, and Speaking Engagements. With 60+ professionals spanning seven countries, PFG helps brands achieve category leadership through strategic storytelling and data-driven competitor analysis.
For more information about Publicity For Good, visit publicityforgood.com.
Press Contact:
Heather Holmes
heather@publicityforgood.com
1+ (828) 332-5307
publicityforgood.com
heather holmes pfg pr publicity for good vegpreneur
Last modified: January 24, 2026
