Organic barley water brand’s original formulation aligns with consumer demand for beverages supporting immune health
FORT MILL, S.C. (September 29, 2025) – Graasi, the first certified organic barley water brand in the United States, has positioned itself ahead of emerging beverage industry trends by incorporating immune-supporting nutrients into its original product formulation, anticipating consumer demand that recent industry research confirms continues accelerating.
Recent data from a 2025 ADM global survey indicates that 32 percent of consumers actively seek products supporting immune function, making immunity one of the top health priorities influencing purchase decisions across beverage categories. Graasi developed its core formula around this consumer need before the trend reached mainstream recognition, delivering vitamins C, D and zinc in every 16-ounce bottle since the brand’s inception.
The Fort Mill-based company launched its organic barley water line with immune support as a foundational element rather than a response to market pressure. Each serving provides the recommended daily allowance of vitamins C and D alongside zinc, nutrients recognized for supporting immune system function. The formulation combines these micronutrients with barley grass juice powder, which contains amino acids and antioxidants that contribute to overall wellness.
Consumer behavior research published by Beverage Industry demonstrates that immunity has become a sustained priority rather than temporary pandemic-related concern. The survey data shows consumers across demographic groups now evaluate beverage purchases based on functional health benefits, particularly products addressing immune system support through natural ingredients and transparent formulations.
Graasi’s approach extends beyond immune support to address multiple consumer wellness priorities identified in current market research. The brand’s certified organic verification, non-GMO status and plant-based formulation align with consumer preferences for clean-label products that deliver transparency from ingredient sourcing through production processes.
Sugar reduction represents another area where Graasi’s original formulation anticipated industry-wide shifts. While traditional sports drinks and functional beverages often contain 30 to 40 grams of sugar per serving, Graasi developed its recipe around just 4 grams of sugar per 16-ounce bottle. This approach addresses consumer concerns about excessive sugar consumption while maintaining flavor profiles that encourage consistent daily use.
The Centers for Disease Control reports that frequently drinking sugar-sweetened beverages is associated with weight gain, obesity, type 2 diabetes, heart disease, non-alcoholic liver disease, tooth decay and gout. Graasi’s low-sugar formulation enables consumers to access immune-supporting nutrients and functional hydration without the health risks associated with high-sugar alternatives.
Industry analysts note that beverage manufacturers increasingly reformulate existing products to incorporate functional ingredients as consumer preferences shift toward wellness-focused options. Graasi’s strategy of building immune support and clean ingredients into its foundational formula positions the brand to meet consumer expectations without requiring product modifications to chase emerging trends.
The organic beverage market continues expanding as consumers prioritize ingredient quality and production transparency. Graasi maintains USDA Certified Organic status while sourcing ingredients from North American suppliers to support supply chain sustainability and ensure product quality throughout manufacturing processes.
Graasi offers three flavor varieties designed to appeal to diverse consumer preferences while maintaining consistent nutritional profiles: Citrus Mint, Cucumber Lime and Lemongrass Ginger. Each flavor delivers identical immune-supporting nutrients and maintains the brand’s commitment to organic certification, minimal sugar content and plant-based ingredients.
The brand’s expansion into Northeast markets including New York City, Boston, Connecticut and Rhode Island enables Graasi to reach health-conscious consumers in regions demonstrating strong demand for functional beverages that combine wellness benefits with sustainable production practices.
Consumer research indicates that younger demographics, particularly millennials and Generation Z, drive demand for beverages offering functional benefits beyond basic hydration. These consumer groups demonstrate willingness to pay premium prices for products that align with their values regarding health, sustainability and ingredient transparency.
Graasi’s direct-to-consumer sales model through graasi.com provides free shipping on all orders, ensuring accessibility for consumers seeking premium organic hydration options. The brand maintains active engagement with its consumer community through social media platforms where it shares wellness information, hydration guidance and product updates.
The convergence of immune support priorities, organic ingredient preferences and sugar reduction concerns creates market opportunities for brands that addressed these consumer needs before they became mainstream requirements. Graasi’s proactive approach to product formulation positions the company to serve consumers who increasingly evaluate beverage purchases based on functional health benefits rather than taste alone.
About Graasi
Graasi is a premium organic barley water brand that provides clean, plant-based hydration for performance and recovery. The company’s USDA-certified organic beverages contain electrolytes, antioxidants and immune-boosting ingredients, offering a natural alternative to artificial sports drinks for health-conscious consumers and athletes. More information is available at graasi.com.
For media inquiries, contact:
Heather DeSantis Holmes
heather@publicityforgood.com
(828) 332-5307
Last modified: October 23, 2025
