Protein-Enhanced Coffee Company Expands Product Line Following “Best on the Block” Recognition at Newtopia Now
Los Gatos, CA, September 11, 2025 – A protein-enhanced coffee company that began with instant mixes has evolved into something much bigger. Projo* Power Coffee, which recently earned “Best on the Block” recognition from The Angel Group at Newtopia Now, is preparing to launch its first ready-to-drink line on October 18, marking a significant expansion for the California-based functional beverage company.
The recognition came during a competitive showcase where industry professionals and consumers evaluated emerging food and beverage innovations. Projo*’s RTD coffee cans stood out among dozens of products, earning praise for their unique approach to combining organic coffee with high-quality protein and functional ingredients.
Founded in 2019 by educators-turned-entrepreneurs Charbel Mawad and Lisa Hermosillo, Projo* began as a solution to a common problem: finding coffee products that delivered both energy and nutrition without compromising on taste. What started as instant coffee mixes with 12 grams of protein has now evolved into a comprehensive line of ready-to-drink beverages that pack 25 grams of protein per 11-ounce can.
The new RTD line represents a significant leap in both nutrition and convenience. Each can contains 225 milligrams of caffeine sourced from organic, fair-trade coffee and organic coffee fruit extract, positioning the product competitively against traditional energy drinks while maintaining clean ingredient standards. The protein blend combines milk protein isolate, calcium caseinate, and certified grass-fed bovine collagen, creating a formula designed for sustained energy release rather than the typical caffeine spike and crash.
Mawad’s 15-plus years in the health and fitness industry informed the product’s development. The company’s focus on low-sugar, high-protein formulations reflects broader consumer trends toward functional beverages that serve multiple nutritional purposes. The RTD line offers three flavors: Vanilla Latte and Mocha Latte with only 4 grams of sugar from organic cane sugar, and a classic Latte with zero total sugar.
The lactose-free formulation addresses a significant market gap, making the product accessible to consumers who typically avoid dairy-based protein drinks. At 110-130 calories per can, the beverages position themselves as meal replacement options for busy professionals and fitness enthusiasts seeking convenient nutrition.
Industry recognition has become a recurring theme for Projo*. The company previously received investment from the ICA Fund’s Seed Capital Fund, which supports businesses creating social impact within their communities. This backing reflects Projo*’s broader mission beyond product development, including community partnerships and initiatives aimed at bridging equity gaps in entrepreneurship.
The ready-to-drink format represents a strategic expansion from Projo*’s original instant coffee products, which remain available and have built a loyal customer base since the company’s launch. The RTD line targets on-the-go consumers who want the nutritional benefits of the instant products with added convenience.
Consumer response at Newtopia Now indicated strong market potential. Even non-coffee drinkers expressed enthusiasm for the product, with one attendee noting it was their favorite product at the show despite not typically consuming coffee. This crossover appeal suggests the RTD line may attract consumers beyond traditional coffee demographics.
The October 18 launch comes as the functional beverage market continues expanding, with consumers increasingly seeking products that deliver multiple benefits. Projo*’s combination of organic coffee, high-quality protein, and clean ingredients positions the brand within this growing segment while maintaining accessibility through lactose-free formulation and competitive pricing.
Production and distribution details remain focused on quality control and sustainable growth. The company’s Los Gatos headquarters coordinates operations, with Mawad serving as CEO and maintaining the hands-on approach that characterized Projo*’s early development.
The ready-to-drink launch represents more than product expansion for the company. It reflects a mission-driven approach to business that prioritizes community impact alongside commercial success, positioning Projo* as both a functional beverage company and a platform for broader social initiatives. Join the waitlist here idrinkProjo*.com and follow Projo* on their journey on Instagram: @drinkprojo
About Projo* Founded in 2019 by Charbel Mawad and Lisa Hermosillo, Projo* is a health and wellness brand that creates protein-enhanced coffee products designed for active lifestyles. Based in Los Gatos, California, the company focuses on high-quality, low-sugar formulations that provide sustained energy and nutrition. Projo*’s product line includes instant coffee mixes and ready-to-drink beverages, all featuring organic coffee and functional ingredients. The company is committed to community impact through partnerships, outreach programs, and initiatives supporting entrepreneurship equity.
Press Contact: Heather Holmes heather@publicityforgood.com 1+(828)332-5307 publicityforgood.com
Last modified: October 2, 2025
